Krafton has revealed that Battlegrounds Mobile India pre-registrations on Google Play for Android hit 40 million with 20 million taking part in the game’s early access launch. This was made public in a blog post on the company’s Korean website. Interestingly, in a tacit admission of IGN India’s report regarding where Battlegrounds Mobile India data was being shared, the company claimed it would be strengthening its data and privacy protection policies.
In addition to this, it hinted at esports events in the near future. No surprise considering the number of organisations that have announced their teams for BGMI.
While Krafton is yet to reveal its Battlegrounds Mobile India esports plans to the public, it has been talking to and courting players and teams since the game’s announcement a month ago. Expect details on the first Battlegrounds Mobile India tournament soon, sources tell us.
We won’t be surprised to see it being run by Krafton investee Nodwin though details are yet to be confirmed if it would be that company for sure.
From our time with the game we felt it’s identical to PUBG Mobile in places that matter all while clunkily trying to adhere to local regulations and guidelines, resulting in a game similar to the Chinese version.
Why Battlegrounds Mobile India Matters for Other Games
According to a recent KPMG report, consumer spending in India are likely to see a strong growth in the next three to four years — with Battlegrounds Mobile India leading the charge.
“With pricing of IAPs [in-app purchases] adjusted to Purchasing Power Parity (PPP), localisation of content, social aspects of gaming; and emerging opportunities around multi gaming platforms being able to devise monetary rewards; the consumer spends around online casual gaming is likely to see improved traction,” the report reads.
And while KPMG’s findings largely deal with casual gaming instead of midcore or hardcore games like Battlegrounds Mobile India or Free Fire, we were curious to understand where Krafton’s game scores.
“I think it’s fundamentally going to boil down to how users play sophisticated games on the midcore side,” said Girish Menon, Partner and Head, Media and Entertainment, KPMG in conversation with IGN India recently. “I think the challenge with IAPs and battlepasses is that in the past — and by the past I’m talking about before the last 12 to 18 months or so — has been that the number of people dedicated to these kind of games were limited. But PUBG has shown that there is a very wide audience of people who were willing to engage in those games.”
Menon told us that Battlegrounds Mobile India aka PUBG is unique in the sense that it’s able to bring in a large user base despite having gameplay mechanics that are more complicated than your average mobile game.
”Our sense is as we see more sophistication and titles coming in, this may change,” he said. “The challenge has been that the kind of depth [in gameplay] PUBG saw with their userbase in India has not been replicated yet. There a lot of other games that are seeing traction but not yet at the same scale.”